Firehook came to our team with a goal of updating their display to be more dynamic in order to stand out better amongst the competition. They wanted to go from a 1 color flexo print to a 4color litho job. Using their colors from their website and branding more aligned with the labels on their product, a brighter, product focused version of their case stacker display was created. Firehook's buyer feedback was well received, leading to more displays in Giant, Costco and other retailers.